Deep Thoughts: No biggoted CEO actually changes his beliefs because we boycott

Homphobic pasta - so delicious!Recently, the internet has been all in a huff over Mr. Barilla making “we’ll never make a commercial that shows gay people” remarks in a recent interview. I won’t rehash it here, seeing as we’ve all heard it by now. In case you live under a rock, see here: Barilla exec apologizes for remarks on gays

Now; this is just another in a long string of executives saying stupid stuff causing the buying public to rise up and boycott their products/stores because what the dumb shit said or did was just that stupid. (Google Chick-fil-a for another obvious example)

  • Yes, boycotts are a great way for the general public to express their moral outrage at whatever stupid nonsense said executive has expressed.
  • But does anyone really think that a boycott put on by faceless strangers said executive never personally interacts with will ever really change that executives’ deeply held personal beliefs?

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